We understand most people who join forums are either casually lurking for info, or in our case might have joined under the pretense to get something for free. We hope nobody joined thinking it was a freebie site, though experience has taught us that many people on the internet like to click things without reading them so I suppose some folks may have misunderstood what was going on. We hate it when that happens, because expectations are important to us, so we’ll certainly take responsibility that we could do a better job at explaining our unconventional approach.
After the freebie folks and the lurker folks, the rest are passionate about the cause and actively participate. Participation helps create content which people find valuable and so it makes people want to return. Some of these lurkers may eventually turn into active members, so we won’t turn them away or weed them out because they may be shy, but we won’t be asking them to participate in Co-Creator opportunities to test our products until they become more active.
As a pre-revenue company it’s expensive to run the forum and make products to send to people for free, but the community is an important extension of our philosophy and marketing strategy, which is why participation is very important to us. People who actively participate in discussions will be invited to participate in Co-Creator modules as they become available, and those who continue to participate will be invited back to continue to test our products. Many of our Co-Creators will be testing our third product this next round! We love our Co-Creators!
However, Co-Creators who do the bare minimum and don’t participate much in our forum will not be invited to return to test products in future modules. It’s nothing personal, we’re building a skincare community and that requires participation, and we want to reward those who participate by testing our natural products. For example, there are a few who submitted selfies or scored in our scavenger hunt perfectly, and signed our legal waiver, but haven’t said a word in our community. We’ll send them their free product to test, but if we can’t engage with them beyond that we will look for someone else to take their spot for the next round. This isn’t intended to scare anyone, we just hope the free products are a nice benefit for being part of our community, rather than the other way around.
Probably a longer answer than you were looking for. In short, there’s no harm in inviting your friends, nobody will hate if they want to lurk for a while