I’m a behavioral health provider so I’ve learned a lot about behavioral economics and how brands encourage purchasing, as well as how to evaluate media and advertising claims. This has helped me see through some misleading sales tactics and gives me a foundation to understand ingredients/packaging components so I can make my own opinions instead of relying on what other people say.
These are some sources that I’ve found helpful (they’re old but there are newer versions too)
- How to Lie With Statistics (book)
- The Tiger That Isn’t (book)
- Freakonomics (book, blog, and podcast)
- Planet Money (podcast)