Hi @Mary_Elizabeth_Guimo. My mother was a model in the fifties. Whenever she applied soap, toner, moisturizer what have you she always started at her throat gently stroking up to avoid stretching and pulling delicate facial skin.
I have keratosis pilaris and I used to scrub it to get rid of it. This of course, made it worse! I also have made the mistake of not slowly introducing retinoids to my skin. A few days letter, my skin would be peeling and flaking off.