Yes sometimes when it comes to big brands but these days you have to really investigate if they’re really actually doing it. A lot of them say they do it for the press and actually give like 1% of hardly anything just to pat themselves on the back and appear to be philanthropic.
I give you an example (not really a beauty company but a well known company nonetheless) https://www.vox.com/2015/7/23/9025975/toms-shoes-poverty-giving
Locks of Love which take your hair donations to make wigs for cancel patients:
Autism speaks, it’s good to investigate what percentage actually goes to those in need. 4% isn’t much, you’d do better giving an outright donation to a family you know in person:
I think one of the best ways to give back to those who pay it forward is to support local businesses that have positive influence in your own communities because you see everything in action.