I’ve talked to so many guys who say they wish they had access to foundation when their teen acne was bad, that they’d love deodorant with a less intense and cologne-ish smell, they wish they had 500 options of lotion, etc.
I’m personally also so tired of the “pink tax”, like why does my razor have to cost more when it’s the EXACT SAME as the men’s one but in a different color?
Society is becoming more flexible about gender roles anyway, and efficacy really doesn’t change based on who’s using a product. I think there’s a huge untapped market in gender-neutral or noncomforming (like eyeshadow glitter for men) products. From a purely economic standpoint there isn’t necessarily a reason to avoid increasing accessibility, but companies are run by humans and humans tend to be guided by their personal views as well.